An Empirical Test On Pheromones and Attraction

As ABC’s 20/20 recently pointed out, pheromones have been around for years — at least the synthetic kind. In nature, they are odorless hormones secreted by animals, capable of having a significant effect on the opposite gender. Over time however, we have managed to either cancel out our pheromones through our obsessive self-hygiene, or have experienced a change in our standards.

The question now, of course, is whether or not pheromones actually work. There are many products on the market, some of which claim to offer the ultimate solution in dating and relationships, but if you’ve been around for any significant period of time, you know that looks, descriptions, and labels can be deceiving. Bill Ritter of 20/20 did a two part experiment involving Athena Pheromones which some interesting results. It should be noted that Winefreid Cutler, a Pheromone creator states that her product works for 75% of the people who use them, which is why hers costs $100 for ⅙ of an ounce.

The Experiment — Part One

Two sets of identical twins were used in the experiment, one set of males, and one set of females. For the purpose of this experiment, the two sets were in their twenties, and they were provided two different scents. One twin would receive the proper pheromones, and the other would not. The object of the experiment was to see which twin was able to garner more attention from the opposite sex.

The environment for this experiment was a speed dating setup, and the set of twins would simply participate. Because each set was identical and had similar personalities, they should have experienced the same results, but the results were surprisingly varied.

Participating in ten different ‘dates’ at five minutes apiece, the results were as follows:

Dave — 10
Paul — 6

Sara — 9
Bridget — 5

Not surprisingly, the winners were the ones wearing the pheromones. This said quite a bit for the product, but personalities also had to be taken into account. More conclusive results were discovered in part two of the experiment.

The Experiment — Part Two

In part two of this experiment, a completely different demographic was used. Instead of men and women in their twenties, two women in their forties were experimented upon. It is known within the scientific community that women in their forties

Test Conducted on single 40 something Women

Women in their 40′s do not excrete the same level of pheromones that they did in their twenties. That said, a pheromone test for these two women, Kathleen and Lisa Ann would be interesting, to say the least.

At the start of the experiment, both women had the same complaints, which is to say they got some attention from men, but neither one of them were able to land their ‘soulmate’ or even a long term relationship. Both agreed to wear the product each day to see what type of results they could produce.

During the beginning of the experiment they both experienced mediocre results, claiming that they received no more attention on the streets than usual. After a month, the two compared notes, and it turns out that Kathleen was getting much more attention. In the end however, they both experienced positive results, indicating that pheromones work a bit slower in the older demographic, but they DO work.

As put by the Winnifred Cutler: “I think our product is the only product that has any proof behind its claims,” In addition to that she stated: “Our pheromones are sexual attractants. They do make the wearers more sexually attractive.” As of right now, there is no proof to dispute her claims, and results have been overwhelmingly positive.